Since 2008, Atlanta based architectural photographer Zach Rolen has served national-leading firms in the Commercial Real Estate, Hospitality, Architecture and Construction industries. By valuing relationships and understanding commercial real estate photography needs, Zach's expanding portfolio includes hundreds of office buildings, multi-family properties, retail centers, hotels and more.
With the addition of associates experienced in high-quality video production, virtual tour and drone capabilities, Rolen Image is proud to serve as a full service commercial real estate imaging studio.
Zach's award winning architectural photography has proudly served clients in 27 states from coast to coast, with easy access from Atlanta's Hartsfield-Jackson International Airport.
A native Atlantan and 2000 graduate of the University of Georgia’s College of Environment and Design, Zach Rolen practiced as a registered landscape architect on the Georgia coast and in metro Atlanta before merging his creative passions to form Rolen Image Architectural Photography in 2008.
Customizing our Photography Process to Meet Your Specific Needs...
Shooting for Commercial Real Estate Brokers and Investors
The quality of your photography plays an impactful role in commercial real estate marketing efforts, and Zach Rolen has photographed over 700 office, retail and multifamily properties for America’s leading commercial real estate brokerages, investment trusts and boutique firms.
Zach understands the need for lead-generating photos to draw buyers to properties, and unlike an architect who may show off their work in 5-10 beautiful photos, we understand the need for MANY great photos. But don’t sacrifice quality for quantity. This is where Zach distinguishes his service from typical point-and-shoot, high volume photographers.
Rolen Image shoots commercial real estate to the specific needs of the client and can deliver anywhere from 20 to over 100 processed, striking, high resolution photos. Zach takes pride in every photo, mindfully shooting exteriors in the best natural light, and creatively using interior ambient light and modern light painting and post production techniques for eye-catching, realistic, high quality interiors.
Deadlines are critical. Most properties take at least a full day to shoot, including morning, afternoon and dusk. Zach works flexibly with your designers to deliver proofs and fully process your selections into high resolution, vibrant, lead-generating images in a timely manner, working late nights and weekends as necessary.
Shooting for Architects and Designers
For architects and designers, a smaller number of carefully planned and curated images can thoughtfully tell the story of a signature project. Zach meets with the lead designers and marketing creatives to determine the shot list, vantage points and stories that should be told, including exteriors, interiors, details and dusk shots.
We continue this hands-on approach with the client throughout the photo shoot, rearranging furniture, styling and decluttering spaces, and reviewing the raw images on laptop or iPad as we progress. We harness the best ambient light and use modern light painting and composite imaging techniques—paying great attention to color and detail—to show off the best of a design and its spaces. We can also naturally stage people to add life and scale to your images.
Working in collaboration with different firms across multiple disciplines? A cost-sharing model can add value and reduce fees for your firm and all those involved when additional parties—contractor, builder, interior designer, product manufacturer—need photos of the same project.
Shooting Hotels and Multifamily Properties
High quality photography has a great impact on a hotel or multifamily property’s online success, and Zach Rolen has photographed over 300 multifamily properties and hotels from coast to coast. We conform our shooting and processing techniques to meet the unique corporate marketing guidelines of each client, as most national and international brands have specific criteria for their marketing photography.
Following this criteria and your curated shot list, we photograph the best of each property, resulting in striking exteriors at dusk, bright and sunny swimming pools, welcoming interior amenities, meeting spaces, dining options, and inviting, comfortable guest rooms, suites and model units. Give your potential residents and hotel guests a striking, visual idea of the vibe and character of your property, with Rolen Image Architectural Photography.
Rolen Image has photographed over 700 unique properties nationwide, serving industry leaders in Commercial Real Estate, Architecture, Construction, Development and Hospitality